The term “marketing” encompasses a whole wealth of ideas, methods and implications, but the end result is to gain more business for your company. Under the marketing umbrella comes both Telesales and Telemarketing. But what is the difference between them, and which one suits your business needs the best?

Telesales and telemarketing are both methods of promoting and selling products or services over the telephone, but they differ in their primary focus and goals.

Telesales, also known as inside sales, is the process of using the telephone to sell products or services directly to customers. The primary goal of telesales is to generate revenue for the company by closing sales over the phone. Telesales representatives typically work from a script and are trained to overcome objections and persuade customers to make a purchase.

Telemarketing, on the other hand, is a broader term that encompasses a range of activities aimed at promoting and selling products or services over the phone. While telemarketing may also involve selling directly to customers, its primary goal is to generate leads, gather customer information, and build relationships with potential customers. Telemarketing representatives may use a variety of techniques, such as conducting surveys, collecting feedback, and offering promotions, to engage with customers and gather information.

In summary, telesales is focused on closing sales over the phone, while telemarketing is focused on building relationships and generating leads.